Today, with digital advancement in photography and higher resolution images, pictures are so clear and crisp, every little detail (and flaw) is captured on film. Even heavy make up can show and can look unnatural. Another problem I've seen is when make-up, powder and concealer are applied to the face but not on the neck or body, and the model's face ends up looking too pale.  The reason is that make up and primers all pack very high amounts of light reflective ingredients that ''bounce off" a soft focus lens and brighten the places where make-up has been applied.

For best results, start with a good moisturizer, followed by a concealer a couple shades lighter than your skin tone. Next, choose a foundation that matches all of your skin, not just the face.  Remember, if you are wearing a strapless dress, don't forget to apply and blend the foundation down your neck and chest so the camera flash "reads" your skin evenly. Always apply a loose powder to eliminate shine. This will also create a beautiful matte finish. Depending on the look you are trying to achieve for your photos, apply eyeshadow, blush and lip color to suit your tastes. One thing to note: color is not as vibrant in photos as in real life, so you may need to apply a little more than you're used to in order to achieve the result you want.

No matter what - trust your eyes. You do not need to pack on fifty layers of make-up to look fantastic in photos. Use colors that flatter your face, but of course, a great smile can enhance any photo!!